Luxury fashion and sustainability might seem like an unlikely pair, but at VENLA resell+relove, we believe they go hand in hand. With a thoughtful approach, you can indulge in high-end fashion while being kind to the planet. Here’s how to shop smart, guilt-free, and stylishly:

1. OPT FOR QUALITY SECOND-HAND TREASURES

Buying preloved fashion is the ultimate sustainable move. Not only does it extend the lifecycle of beautiful pieces, but it also reduces demand for new production, lowering the fashion industry's environmental footprint. At VENLA resell+relove, we take authentication seriously—our sellers must provide proof of authenticity, and we work with trusted suppliers to ensure every item is genuine and of the highest quality.

2. CHOOSE TIMELESS OVER TRENDY

Trends come and go, but classic fashion never fades. When building your wardrobe, opt for timeless pieces like a well-tailored blazer, a leather handbag, or a pair of chic neutral-toned shoes. These versatile staples can be worn season after season, making them a more sustainable and cost-effective choice in the long run.

3. SUPPORT ETHICAL BRANDS

When buying new, choose brands that align with your values. Look for fashion houses that prioritize sustainability, use eco-friendly materials, and maintain ethical production standards. Labels such as Bassike and Stella McCartney are leading the way with responsible practices, proving that style and sustainability can go together effortlessly.

4. PRIORITIZE QUALITY OVER QUANTITY

Luxury fashion isn’t just about the label—it’s about craftsmanship, durability, and longevity. High-quality pieces last longer, retain their value, and can often be resold or passed down. By investing in well-made items rather than fast fashion, you’re making a smarter, more sustainable choice.

5. CARE FOR YOUR FASHION INVESTMENTS

Luxury pieces require proper care to maintain their beauty and longevity. Store handbags in dust bags, avoid over-washing delicate fabrics, and use professional cleaning services when needed. Thoughtful maintenance keeps your wardrobe looking impeccable and extends the life of your favourite pieces.

At VENLA resell+relove, we’re passionate about making high-end fashion accessible, sustainable, and guilt-free. Whether you’re shopping for authenticated designer finds or selling your preloved treasures, you’re contributing to a more circular and conscious fashion economy.

EXCITING NEWS! VENLA LUX IS LAUNCHING SOON—your go-to online destination for authenticated, preloved luxury accessories. Stay tuned!

About the author
Satu Raunola Spencer’s entrepreneurial journey culminated in founding VENLA Resell + Relove, a pioneering rent-a-rack second-hand fashion store in Sydney. Co-founded with fellow Finnish entrepreneur Minna Monaghan as a COVID-era pivot, VENLA brought the Nordic rent-a-rack concept to Sydney, blending innovation with a commitment to sustainability. Satu’s story, rooted in Finnish sisu, is one of resilience and dedication, inspiring more sustainable consumer practices and addressing fashion's environmental challenges.