About VENLA

We’re Minna and Satu, originally from Finland but living and working in Australia for over 25 years. Our company had been providing services in the travel industry and was going great until COVID hit. Like many others, our income just dried up. So, with Finnish sisu (dogged determination), we decided to start a new business and do good for our community and the environment. This is when VENLA resell+relove was born.

We love Australia, the beaches, the weather, the food and most importantly the people. But there are always thing we miss about Finland and the Nordic culture. One of the things we realised Australia lacked was places to sell our good quality preloved clothing.

The flea market concept and the rent-a-rack system have existed in Finland for many years. There are hundreds of secondhand boutiques and flea markets in Helsinki and around the country. It’s a common practice for people to go through their wardrobes once or twice a year and resell pieces they no longer need.

We opened the first VENLA store in Mosman in January 2021, at the height of the pandemic. The new concept was quickly and warmly welcomed in the Mosman and the surrounding communities, as it provided a creative new way for people to sell their great quality fashion and to shop sustainably.

VENLA Bondi opened in October 2021 and VENLA Balmain in July 2022. In September 2023 we opened VENLA Manly and VENLA Avalon in 2024.

As we always say: our business is not in fashion, but sustainability and recycling.